Campaign Effectiveness: Targeting Consumers on the Move

Études de cas

Millward Brown’s client, a multinational alcoholic beverage company, was looking to measure consumer responses to the brands outdoor and digital activity within four specific regions in London.

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How Meeting Planners Work with Lumi

Vidéos

Kathy Nguyen

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5 Reasons Mobile Matters

Aperçus

On average, people check their phones 150 times a day. Don’t rely on recall and old methodologies.

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Best Practices for Event App Promotion

Aperçus

Contact speakers and exhibitors for content you can include in the app (i.e. slide decks, sales collateral)

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Developing Second Generation Mobile Research Techniques, Esomar Congress

Des articles

Despite the anemic growth that has characterized the Western world since the economic collapse of 2008, at least one market has not slowed for a moment – the mobile market.

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Real-Time Research – Getting Closer to the Truth

Des articles

When mobile devices are used in real-time research, immediate, instinctive responses can be collated, achieving more truthful insight.

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Measuring Emotions Through A Mobile Device, Esomar Congress

Des articles

Measuring emotion is no longer solely the domain of desktops, or laptops for that matter.

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Event Industry Global Market Research Report

Des articles

Return on investment and gathering insight from event audiences are key factors in the success of an event.

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Top 10 Insights Revealed By Event App Analytics

Aperçus

Meeting professionals are rapidly adopting Branded Mobile Event Apps, moving away from template-style apps towards unique, interactive apps that fully integrate your brand.

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